Your guests.Your bookings.Your revenue.
BookNow.Direct gives small B&Bs, guesthouses and holiday rentals a beautiful booking website where guests pay you directly by card.
No commissions. No complexity. Just direct bookings.
No credit card required. Free plan never expires. Works alongside Airbnb and Booking.com.
Thalassa Rooms 12–21 June
- Direct
- From Airbnb, Booking.com
New direct booking
A. Rossi, Sea view double, 15–18 June
€480
paid to you
Booking.com and Airbnb take 15–20% of every booking. You do all the work.
Every time a guest pays €100, Booking.com takes up to €20 before you see a cent. Over a season, that's the cost of a new bathroom, gone to a platform that doesn't know your name.
No guest relationships
The platforms own the guest data. You can't email them, build loyalty, or encourage direct rebookings. Every guest is rented, not earned.
Overbuilt alternatives
Systems like Cloudbeds can cost €100+ a month and are built for hotel chains with front desks and staff. You need 10% of their features but pay 100% of their price.
- Commission at 15%
- €6,000
- The same bookings taken direct, on Professional
- €348
Professional is €29 a month with no booking fee. Smaller property? The Free plan has no monthly fee and charges 3% per booking instead.
A booking site your guests will love
A booking website built from your rooms, rates and photos. It's yours: your name at the top and in the web address, and payments going into your account.
- Your own domain on Professional, or a free yourname.booknow.direct address
- Your colours, fonts and photos
- Live availability, straight from your calendar
- Card payments, in full or as a deposit, through your Stripe account
- Works on phones, where most guests book
Thalassa Rooms
Four rooms, two minutes from the beach
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Sea view double
Sleeps 2, balcony facing the sea. €160 a night
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Garden twin
Sleeps 2, ground floor, garden terrace. €120 a night
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Family suite
Sleeps 4, two bedrooms, kitchenette. €210 a night
Your booking site, ready in under 30 minutes
Watch the two-minute setup video-
Add your rooms
About 20 minutes
Enter your rooms, prices and photos. The setup guide walks you through each screen, and you can pick colours and fonts for your site afterwards.
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Connect Stripe
About 5 minutes
Open a free Stripe account with a short form on Stripe's own site. Guests pay by card and Stripe sends the money to your account.
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Share your link
Then you're taking bookings
Share your booking link on Facebook, Instagram, your Google Business Profile, or in emails to past guests. They pick their dates, book, and pay in under two minutes.
Calendars, guest emails and check-in, handled
No more double-bookings
Your calendar imports bookings from Airbnb, Booking.com and Vrbo every 15, 30 or 60 minutes, and exports your direct bookings back to them. When a platform booking is cancelled, the dates open up again, and if two bookings ever clash, your dashboard shows a warning.
Calendar sync
- Airbnb Synced 4 min ago
- Booking.com Synced 11 min ago
- Vrbo Synced 11 min ago
- Your export link thalassarooms.gr/ical/2/f8k3q9x2m7c4.ics
Guest emails that send themselves
Each email goes out at the right moment, under your property's name and in the language the guest booked in, English or Greek. Add your house rules, Wi-Fi and check-in details once, and choose which emails to send.
Emails for a 3-night stay
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When they book
Booking confirmation with dates, price and your cancellation policy
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A few days before
A link to the online check-in form
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The day before
Arrival reminder with check-in times and directions
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Once they've checked in online
Your access code, Wi-Fi, parking and house rules
- Rates and seasons
- Seasonal prices and minimum stays, set once.
- Bookings and guests
- Every guest's details, requests and notes in one place.
- Self check-in
- Guests send their passport or ID details before they arrive.
- Cancellations
- Refunds go back through Stripe, following your policy.
- Revenue and occupancy
- Earnings, occupancy and where bookings come from, month by month.
- English and Greek
- Guests read your site in either language, and get their emails in the language they booked in.
- Ready for Google
- Each page is set up so Google can read your rooms and location.
- Bulk editing
- Close a room or change a price across weeks in one go.
Start free. Upgrade when it saves you money.
Every plan includes the booking website in English and Greek, Stripe payments, calendar sync, guest emails and reports. Paid plans lower the booking fee to 1.5% or nothing at all.
Free
Costs the least while your bookings stay under €600 a month.
€0 a month
+ 3% per booking
- A yourname.booknow.direct address
- Booking website in English and Greek
- Card payments through Stripe
- Calendar sync with Airbnb and Booking.com
- Guest emails and online check-in
Starter
RecommendedCosts less than Free once your bookings pass €600 a month.
€9 a month
+ 1.5% per booking
- 25 AI writing credits a month
- No contract, cancel anytime
- Everything in Free
Professional
Costs less than Starter once your bookings pass €1,350 a month.
€29 a month
No booking fee
- Your own web address, like thalassarooms.gr
- Up to 4 properties
- 50 AI writing credits a month
- Everything in Starter
Start on Free without a card and upgrade when it pays off. Stripe's card fees are separate.
Managing several properties? See the Agency plan
Common questions
Something we haven't covered? Ask us directly.
Yes. The Free plan gives you a working booking website in English and Greek, Stripe payments, calendar sync and a yourname.booknow.direct address. You don't need a card to sign up. We take 3% of what guests pay online, with no monthly fee.
The Free plan charges 3% per booking. Starter lowers that to 1.5%, and Professional has no booking fee at all. The fee applies only to payments guests make online, never to money they pay at your property. Stripe's own card processing fee applies separately on every plan.
No. Keep your listings. Calendar sync keeps your dates in step everywhere, and every guest who books you directly is one less commission to pay.
Yes, on every plan. Calendar sync uses iCal links, the calendar links that Airbnb, Booking.com, Vrbo and most other platforms give you. Bookings from each channel block the same dates everywhere else.
Most owners have their booking site live in under 30 minutes. You add your rooms, prices and photos, connect Stripe, and you're ready to take bookings.
No. BookNow.Direct is built for property owners, not developers. If you can send an email, you can set up your site. The setup guide walks you through each step, and you can email us if you get stuck.
Yes, on Professional and Agency, and we set up the secure padlock (an SSL certificate) for free. On Free and Starter your site lives at an address like yourname.booknow.direct.
By credit or debit card, on Stripe's secure checkout page. You choose how: the full amount when they book, a deposit with the rest charged automatically before arrival or paid at your property, or everything at the property. Stripe sends the money to your account automatically.
Yes. You can upgrade from Free at any time. You can cancel a paid plan from your dashboard, with no contracts or cancellation fees. If you cancel, you keep your plan until the end of the billing period.
Your property deserves more than 20% commissions
You poured your heart into your property. Every room, every detail. Why hand 20% of every booking to a platform that did none of the work? Start free today: no credit card, no contracts, no catch.
Set up in under 30 minutes. Cancel anytime.