Everything you need to run direct.
A complete feature set for independent properties — grouped into the five areas that matter most. Skim each section, or jump straight to what you need.
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01
Part one
Your Booking Site
The branded site every guest sees and the conversion-tuned engine that turns visits into direct bookings.
A public site, fully customisable, SEO-ready, mobile-first.
Everything guests see — themed for your brand, optimised for search, and fast on every device.
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Your brand. Your URL.
Launch on your own domain like myhotel.com, or get a free yourname.booknow.direct subdomain in seconds.
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Make it look like you, not like us.
Pick your colours, upload your logo, choose any Google Font — your site, your style.
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A first impression worth booking.
Build cinematic fullscreen heroes, image slideshows, or minimal solid-colour intros without writing a line of code.
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Polished from pixel one.
Solid, gradient, or transparent headers with adjustable opacity and logo placement.
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Tell your story, your way.
Build About, Location, and Amenities pages with rich text, custom imagery, and per-page SEO settings.
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One room or one hundred — it just works.
The site auto-adapts to your property size, from a single studio to a multi-room hotel.
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Show off every angle.
Order images, set featured shots, add alt text — galleries that look great everywhere.
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Every perk, beautifully presented.
Categorised icon grids on your homepage, room pages, and dedicated amenities section.
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Send guests where they already are.
Connect Facebook, Instagram, and TripAdvisor in one click.
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See it before you ship it.
Tweak colours, fonts, and layouts in a live iframe preview — apply when you love it.
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Speak every guest's language.
Built-in support for English and Greek with a one-click header switcher (extensible to any locale).
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Get found on Google.
Per-page meta tags, Open Graph cards, JSON-LD schema, auto-generated sitemap, robots.txt, and hreflang.
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Lightning-fast on every device.
Auto-generated WebP conversions, blur placeholders, and lazy loading keep your site instant.
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Capture inquiries without third-party tools.
Spam-protected and rate-limited — every message lands straight in your inbox.
A booking site your guests will love
Your property deserves better than a generic listing page. BookNow.Direct creates a beautiful website that looks perfect on phones, tablets, and computers — with your branding, your colours, your style.
- Match your brand — choose your own colours, fonts, and layout
- Photo galleries that load fast and look stunning full-screen
- Built-in booking calendar with real-time availability
- Built to appear in Google search results
A complete checkout flow built for conversion.
No OTA cut. Every booking goes straight to you — and feels effortless to your guest.
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Your highest-converting button.
Date picker, guest counter, and instant search — embed inline or as a redirect.
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Match your brand, even at the booking moment.
Solid, glass, or fully transparent — with custom opacity and colours to fit any hero.
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Pricing and availability at a glance.
A two-month calendar with per-night rates, min-stay rules, and smart visual cues.
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Guided, not painful.
Room → rate plan → extras → guest info → payment, with the right amount of friction at every step.
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Help guests pick the right deal.
Side-by-side display of every plan, with prices, refundability, and cancellation windows.
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Upsell automatically.
Pet fees, cleaning, parking, and more — per-stay, per-night, per-person, you choose.
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Capture the personal touches.
Up to 2,000 characters straight from the guest at checkout.
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Frictionless for international guests.
Localised country dropdown built in.
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No surprises at the total.
A live price breakdown follows guests through every step — base, extras, taxes, total.
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A finish line that builds trust.
Confirmation, "Add to Google Calendar" button, and a downloadable .ics file.
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Self-service, secure.
Guests look up their booking with a reference and email — rate-limited and protected by tamper-proof links.
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Front-desk work, done before they arrive.
Guests submit arrival details ahead of check-in via a secure signed link — so you can skip the paperwork at the door.
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Refunds without the email tennis.
Guests cancel themselves; refunds are auto-calculated against your policy.
Like what you see? Spin up your booking site in under 30 minutes.
Start for Free02
Part two
Run Your Property
From a single studio to a multi-room property, the day-to-day tools that keep operations sharp and bookings flowing.
Configure once, sync everywhere.
The configuration layer beneath every booking — built for the way you actually host.
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Built for the way you host.
Short-term rentals, hotels, B&Bs, and glamping & camping — each with the right defaults.
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Show up on the map, exactly.
Full address with 7-decimal lat/long precision for accurate location display.
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Set the rhythm of your day.
Configure default arrival and departure windows once — applied to every booking automatically.
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Filter out bad-fit bookings before they happen.
Min and max nights enforced across your whole property.
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Charge guests in the currency they expect.
EUR, USD, GBP, and more — with cent-precision storage.
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Handle local tax law without spreadsheets.
Custom tax name and rate, applied automatically.
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Bring in your team.
Owner, secondary owner, and staff seats per property.
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Scale without limits.
Each room type carries name, description, occupancy rules, and inventory count (limits vary by plan).
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Match every guest to the right room.
Max total guests, max adults, max children — enforced at booking time.
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Show exactly what guests are getting.
Single, double, twin, queen, king, sofa beds, bunks, futons — mix and match.
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Promote what makes each room special.
Independent amenity sets per room type.
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Photo workflows that don't fight you.
Upload, reorder, alt-text, set featured, bulk delete — drag-and-drop throughout.
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Stop staring at a blank page.
AI-generated room descriptions in one click.
Flexible enough for any pricing strategy.
Base rates, seasons, single-day overrides, and as many rate plans as you can think of — without manual maths.
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Charge what your dates are worth.
Set base rates and override them by season with date-range pricing.
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Maximise peak nights.
Charge differently for Christmas Eve, festival weekends, or any single date.
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Smart pricing, no manual math.
Date Override > Seasonal > Base — the highest-priority rate always wins.
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Sell the same room three ways.
Build "Flexible", "Non-refundable", "Long-stay" plans and let guests pick.
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Discount or surcharge any plan.
Percentage or fixed amount — you decide.
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Tighter rules where they make sense.
Override property defaults with plan-specific min/max stays.
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Reward the bookings that match your risk.
Free cancellation deadlines, partial refund windows, or fully non-refundable.
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Lead with your best deal.
Pick the plan that gets top billing on your booking page.
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Capture every revenue line.
Required or optional fees, taxable toggle, charged per-stay, per-night, per-person, or per-person-per-night.
Manage everything from one dashboard
A clean, intuitive dashboard built for property owners — not IT departments. See bookings, manage availability, adjust pricing, and track revenue at a glance.
- Visual calendar — block dates or update weeks at a time
- Set different prices for peak season, weekends, and holidays
- Every guest's details, requests, and your own notes in one place
- See earnings, occupancy, and booking trends instantly
One source of truth for what's bookable.
A calendar that loads instantly, edits in bulk, and enforces your strategy automatically.
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See your year in five seconds.
Green for available, amber for limited, red for blocked or booked.
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Plan a year out in minutes.
Jump to any month with a year/month picker.
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Edit a week as fast as a day.
Drag across dates to update price, stay rules, or blocks at once.
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One action, hundreds of nights.
Set price, min stay, max stay, or block everything in a single bulk operation.
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Know later why you blocked it.
Maintenance, personal use, external booking, or other — with notes.
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Block the right thing at the right time.
Take one room offline or close the whole property.
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Enforce your strategy automatically.
Min stay, max stay, closed-to-arrival, closed-to-departure, advance-booking min/max, and turnaround days.
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Smart rules for smart properties.
Apply rules only on weekends, only in summer, or any combination.
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Give your team time to clean.
Set default turnaround days with per-date overrides for high season.
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Calendars that load instantly.
15-minute caching with smart invalidation keeps prices and availability fresh.
Run your day from one screen.
Arrivals, alerts, and edits all live in one calm dashboard — front-desk speed without the front desk.
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Today, at a glance.
Arrivals, departures, current occupancy, and monthly revenue on one screen.
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Catch problems before guests do.
New bookings, pending payments, sync errors, missing Stripe, no rooms — surfaced when it matters.
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One click, one task done.
Add a manual booking, block dates, or open the calendar from anywhere on the dashboard.
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Find any booking in seconds.
Sortable, paginated, with debounced search by reference, guest name, or email.
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Slice your bookings any way you need.
Filter by status, source, room type, or date range — combine as many as you want.
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See your month at a glance.
A grid of colour-coded blocks spanning each booking's stay.
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Phone bookings, group bookings, friends and family.
Create bookings directly with optional price overrides and an optional payment link.
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Every change, in order.
Created, modified, paid, checked-in, cancelled — full history per booking.
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Track every guest's journey.
Pending, Confirmed, Checked In, Checked Out, Cancelled, No Show.
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Plans change. Bookings should too.
Change dates, room, rate, or guests — availability re-checks and payment reconciles automatically.
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Front-desk speed.
Check-in, check-out, and no-show status changes in a single click with confirmation.
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Refunds without the math.
Auto-calculated against the booking's policy — with a manual override when you want to be generous.
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Notes that stay between you and your team.
Per-booking internal notes, separate from anything the guest sees.
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Capture what local laws require.
Passport, nationality, DOB per guest — encrypted at rest.
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Take your data anywhere.
Export filtered bookings as CSV for accounting, analysis, or reporting.
Want to feel the dashboard? Take a 2-minute spin around our live demo.
See live demo03
Part three
Connect & Distribute
Stay in sync with the OTAs you already use, get paid directly, and reach guests in the language they speak.
Two-way sync with Booking.com, Airbnb, Vrbo, and any iCal service.
Keep direct and OTA channels aligned without ever managing two calendars.
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End double-bookings forever.
Subscribe to OTA calendars per room with 15-, 30-, or 60-minute sync frequencies.
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Their bookings, your calendar.
Imported events automatically block your dates so the same night never sells twice.
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Know the moment something breaks.
Last-sync timestamps, success/fail status, and owner alerts after three consecutive failures.
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Don't wait for the next interval.
Force a refresh of any calendar with one click.
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Push your availability anywhere.
Unique tokenised URLs per room for OTAs to import — regenerable for security.
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No infinite sync loops.
Imported events are excluded from your export so calendars stay clean.
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12-month rolling export window.
Plus one month of historical lookback for OTAs that need it.
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Your strategy, syndicated.
Turnaround days and stay rules are baked into your exported feed automatically.
No more double-bookings. Ever.
Sync your BookNow.Direct calendar with Airbnb, Booking.com, and Vrbo via iCal. Availability updates automatically across every channel.
- Two-way sync with Airbnb, Booking.com, and Vrbo
- Updates as often as every 15 minutes
- OTA reservations automatically block your direct calendar
- Get notified instantly if a sync error is detected
Keep 100% of payments. Money goes to your Stripe account directly.
Hosted, PCI-compliant, idempotent — and zero application fee on the Professional plan.
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Get paid in minutes.
Hosted Stripe account setup happens during onboarding — no separate signup.
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Match payment to your business model.
Full payment online, deposit + auto-charge, deposit + pay-at-property, or pay-at-property only.
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The deposit that fits your risk.
Choose anywhere from 5% to 95% in 5% increments.
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Final balance, on autopilot.
Saved cards charged before arrival with up to three automatic retry attempts.
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Bank-grade payment security.
Hosted checkout, fully PCI-compliant, 3D Secure where required.
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No double charges, ever.
Idempotent webhook handling means even network blips can't cause duplicate payments.
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Refund however much, however you want.
Partial, full, or custom amounts processed directly through Stripe.
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Lower fees as you scale.
Just 0% application fee on the Professional plan.
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Every cent, accounted for.
Each charge and refund is tracked with its Stripe ID for full traceability.
Automated, branded, multi-language emails.
Every email a guest receives carries your name, your tone, and your language — without you lifting a finger.
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The most important email of every trip.
Booking confirmation sent the moment a booking succeeds, with all the details guests need.
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Stay top-of-mind in the run-up to check-in.
Pre-arrival reminders configurable to send 3–14 days before arrival.
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Save your front-desk time.
A pre-arrival email with a one-click form for guests to submit their details.
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Welcome them properly.
A day-of-arrival email with access details, Wi-Fi, and any special instructions.
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Changes communicated clearly.
Auto-sent when a modification creates new payment due — with a payment link included.
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Closes the loop, every time.
Cancellation confirmations with refund amounts and timing spelled out.
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Collect what's owed without chasing.
Outstanding balance? Send a Stripe-powered link in one click.
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Know about every booking.
Real-time owner notifications for new bookings and cancellations.
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Your morning brief.
8 AM owner digest with arrivals, departures, occupancy, and revenue.
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Make every email yours.
Toggle individual notifications, set reply-to, and customise footer text.
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Talk to guests in their own language.
Templates auto-render in the guest's locale.
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Deliverability you can rely on.
Mailgun-powered delivery — inbox placement that doesn't depend on your hosting.
04
Part four
Grow Smarter
Insights that move the needle, languages that open new markets, and AI that takes the busywork off your plate.
Know what's working.
The KPIs hoteliers actually use — calculated nightly, plotted clearly, and exportable to anywhere.
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Revenue, bookings, occupancy, ADR, RevPAR.
All with period-over-period comparisons baked in.
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Look at any window you want.
Presets for 7/30/90 days and 12 months — or pick your own range.
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See where the money comes from.
Daily revenue line chart, optionally split by room type.
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Spot your patterns instantly.
Calendar-style occupancy heatmap reveals seasonality at a glance.
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Know which channels are pulling their weight.
Direct, iCal-imported, and manual bookings broken down by count and revenue.
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Plan your marketing windows.
Histogram of how far ahead guests typically book.
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Find your leaky step.
Page views → checkout starts → confirmed bookings, end-to-end conversion funnel.
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Bring your data into any tool.
One-click CSV export of all analytics data.
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Insights without surveillance.
Anonymous session hashes, no PII collected.
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Reports that load instantly.
Pre-computed nightly stats power the entire dashboard without slow queries.
Sell in every language your guests speak.
From property name to meta description to confirmation email — every guest-facing string is translatable.
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One property, every language.
Name, description, tagline, and address all translatable.
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Localise down to the smallest detail.
Each room and rate plan can carry its own translations.
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Your About page, in every market.
Independent content per locale for About, Location, and Amenities.
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Rank in every market.
Custom SEO titles and descriptions for each language.
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One-click AI bulk translation.
Translate every field for an item into any supported language with one button.
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Google, this page is for these guests.
Auto-generated hreflang annotations for international SEO.
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Remember every returning guest.
Cookie + session locale persistence keeps their language selected across visits.
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Speak their language from the first click.
Browser language auto-detection falls back to the browser's preferred locale.
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English and Greek included.
Two markets ready to go, plus a framework that supports any locale you want to add.
Guest emails, handled for you
From confirmation to check-in instructions, BookNow.Direct sends every guest email with your property name, logo, and colours — in your guest’s language.
- Branded confirmation and reminder emails
- Self check-in with passport data collection
- Cancellation handling with automatic refunds
- Auto-translated to the guest’s language
Booking confirmed
Check-in details
Thank you & review
Built for owners managing more than one place.
Switch contexts in a click, isolate every dataset, and bring your team along for the ride.
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Scale without switching accounts.
Run as many properties as your plan allows from a single login.
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Hop between properties in one click.
A sidebar dropdown is all it takes.
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Your data, properly separated.
Bookings, rooms, settings, and analytics are scoped to each property.
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Shared billing.
One subscription, every property — billing rolls up across all of them.
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Bring in co-hosts and staff.
Owner, secondary owner, and staff roles per property.
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Reserved-slug protection.
75+ reserved subdomains keep your URL clean and predictable.
Save hours of copywriting and admin work.
Generative power exactly where it earns its keep — and a credit counter so it never surprises your bill.
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Compelling room copy, zero blank-page anxiety.
Generate persuasive room descriptions in one click.
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Tagline, description, hero — done.
Top-of-page copy that doesn't sound like every other listing.
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Meta tags that actually rank.
Auto-generated, search-optimised titles and descriptions for every page.
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Globalise in seconds.
Bulk-translate any item into any language with one button.
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Refresh tired pages with one click.
Rewrite any page when the seasons change or you want a new angle.
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Per-plan AI credits.
10 (Free), 25 (Starter), 50 (Pro), or 200 (Agency) credits per month.
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Know exactly what you've used.
Visible counter with monthly reset date.
Ready to keep more of every booking?
Start free trial05
Part five
Set Up & Trust
A guided launch, a security posture you can audit, and a platform that quietly does the heavy lifting.
Get live in minutes, not weeks.
Paste an existing OTA listing, let AI map your amenities, and accept your first direct booking before lunch.
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From signup to bookable in under an hour.
Property basics → tags → photos → rooms → Stripe Connect, in order.
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Migrate by pasting a URL.
Pull your name, description, photos, amenities, and rooms straight from your existing OTA listing.
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Your amenities, mapped automatically.
We match imported amenities to BookNow.Direct's standardised list with AI.
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Type three letters, done.
Google-powered address autocomplete during property creation.
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No more "sorry, that's taken".
Subdomain availability validates as you type.
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14-day free trial.
Try every feature for two weeks — no credit card surprises.
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Onboarding fits your schedule.
Skip and resume — leave the wizard, come back, pick up where you left off.
Encryption, signed URLs, and tenant isolation by design.
Defaults that meet legal requirements out of the box — not features you have to remember to enable.
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Guest data, encrypted by default.
Names, emails, phones, and countries protected with CipherSweet.
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Search encrypted data without decrypting it.
Blind indexes mean privacy and usability — no compromise.
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Tamper-proof links, every time.
Cancellation, check-in, and iCal links are cryptographically signed.
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Brute-force, blocked.
Booking lookups, contact forms, login, and password reset are all rate-limited.
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Real owners, real accounts.
Email verification required at signup to keep the platform clean.
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Lock the door, then lock it again.
Optional 2FA framework ready to enable on owner accounts.
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Database-level isolation between properties.
Cross-tenant data leaks are prevented by design, not by convention.
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Trust, but log.
Every support impersonation action is recorded for accountability.
A guided launch you can trust
A five-step setup wizard walks you from a blank account to a live booking site, with security and compliance defaults baked in.
- Five clear steps from signup to bookable
- Skip and resume — onboarding fits your schedule
- Encrypted guest data and signed URLs by default
- Tenant-scoped queries prevent cross-property leaks
The behind-the-scenes work that makes everything run smoothly.
Job queues, smart caching, async workers — the boring infrastructure that makes the fast UI possible.
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Heavy work, handled in the background.
Background jobs powered by Laravel Horizon with a real-time monitoring dashboard.
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Always-on automation.
Calendar sync every 5 minutes, plus daily emails, charges, and stats — running in the background.
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Sub-second calendar loads.
15-minute availability caching with smart invalidation keeps every page fast without going stale.
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Localisation at scale.
Polymorphic translation storage cached per locale, per field, with 1-hour TTLs.
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Uploads that never block you.
Async image processing — drag, drop, move on.
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Resilient by default.
Stripe and external webhooks are processed idempotently, so retries don't cause issues.
See the difference
BookNow.Direct vs OTAs vs generic PMS
A direct comparison of the things that actually matter to independent properties.
Commission per booking
Branded booking website included
Direct payments to your Stripe
You own the guest relationship
iCal sync with Airbnb / Booking.com
AI copy & translation
Free plan with full booking engine
Setup time
Every feature, no commission, your brand on top.
You poured your heart into your property. Why hand 20% of every booking to a platform that did none of the work? Start free today — no credit card, no contracts, no catch.
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